studioDNA
Insights, strategy, and business growth consulting. We are human at our core - in a world of AI tools that dilute your brand, generalise your target market, and devalue your product. We are researchers and strategists who execute at the intersection of culture, commerce, and creativity.
Key services
Market insights
Great strategy starts with great insights. We blend deep qualitative exploration with rigorous quantitative approaches to uncover the story behind consumer behavior. Whether refining brand positioning, optimizing customer experience, or unlocking new growth opportunities, we turn insights into action.
Business intelligence
Understand your product, your customers, and potential product users . We’ll find the metrics that matter on your products, web-based platforms, and marketing channels to make sure you’re seeing the full picture. In-depth analysis and aggregation of each will give you the intelligence to make data-driven decisions.
Growth optimisation
Strategies for you to drive meaningful results and own the market you operate in. Whether you’re a start-up preparing for launch, or an enterprise fending off the next wave of competition, we’ll help you understand who the humans are in your customer segments and how to find them.
Understand who your customers are and how to find them
Our work is all about jumping into complicated, confusing, fascinating subjects to create opportunities for growth. Through a combination of curiosity for humans, empathy for our clients and a commitment to making our work inspiring and useful, you will see outcomes that you may have never expected.
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Specializes in growth strategy—partnering cross-functionally to unlock new opportunities, optimize business lines, and shape the future through deeper consumer understanding. Amy’s approach helps teams build better products, brands, and experiences by putting real people at the center of decision-making.
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Strategy and insights leader, helping organizations grow through data-driven decision-making, market analysis, and cross-functional collaboration. Known for combining analytical rigour with an entrepreneurial, people-first approach. Passionate about turning insights into action and helping teams deliver meaningful impact.
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Seasoned market analyser, product builder, and growth hacking expert across a wide range of industries including government, healthcare, banking, and real estate.
Portfolio
lululemon
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Amazon
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Coca-cola
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